I N S P I R E D
The artwork for this calendar was on my to do list for months until I finally forced myself to begin. It felt like a difficult hurdle because I was SO inspired while creating the 2019 calendar, and this year I just didn’t feel the same excitement. Last year, I think I felt kept-company by all the artists and authors I was researching; but this year felt a bit lonely researching what my theme should be. In truth, my 2019 inspiration came from a more narrowed lens; and this year, it seemed to come from three separate moments; The need for a boat, incredibly saturated watercolors, and deep sea-green packaging.
I vaguely had some ideas floating around in my mind about what direction to go- but I hadn’t sat and forced myself to edit and categorize and plan.
I wanted to focus on boats somehow, because my husband and I had developed a catchphrase over the course of 2018 and 2019, “We need a boat.” It stemmed from our time in Florida, and just carried over as we visited coastal towns along the east coast.
Eventually, through various conversations and musings, I paired the idea for the calendar down to different city ports around the world. Wanderlust at its best.
And again, even with a theme and all set up at my desk- I felt a bit uninspired when I sat down and looked at my paints. I had this deep impulse to run into center city and buy an entirely new set of paints. A new set of paints, a new palette, a new brush- these things are SO inspiring. And for some reason- I have a propensity to continually try new things. So I did. I walked two miles on a really hot day and came home, thirsty, but excited. The moment I washed the blues onto my paper I was thrilled.
The original paintings will be available alongside the calendar when it launches. My favorites include The Golden State Bridge and the Santa Marie della Salute.
We did a beautiful photoshoot of this calendar and I wanted to share every single photo with you- because I’m obsessed with this year’s packaging and rich colors, and I hope you will be too!
P H O T O S H O O T
P A C K A G I N G
I love beautiful packaging. To me, packaging can justify the purchase of nearly anything. I am not ashamed to admit I have wanted to buy something just for the beautiful package. I love Christmas Eve because of the beautiful packages under the tree- Christmas is less exciting- because all the packaging and presentation is gone. And yes, I’m totally that person who hates to rip the wrapping paper. For me, the presentation is really half the event.
I love watching old movies where they wrap up packages in department stores or unwrap packages at home. While the past few years I had found an excellent source for having my branded boxes made, I wanted to really up the anti for 2020.
2020 seemed to be about color. An aqua box seemed an obvious choice for this year- with the rich sea blues. The old world concept of sailing around the world brought me to the ribbon. I love my ribbons- I love bows. A colorful bow would be tropical, a dark bow would be a lot of contrast; suddenly I felt a monochromatic approach felt right.
A custom LME Wax seal was just the thing to push the design over the edge. A seal of the traditional elements I find myself so drawn to as an individual and as a brand.
Pairing the custom seal and very monochromatic ribbon felt very LME.
I hope you love it as much as I do!